About the Event

The North American market is the largest market in the world for medical innovation, and entering this domain requires a sound strategy accompanied with focused discipline and patience. Access and penetration in this market requires navigating complex distribution channels, point of care dynamics, in addition to a keen understanding of who the “gate keepers” are.

This seminar will focus on the emerging trends in medical technology commercialisation, with an emphasis on the best practices of those companies which have been successful in navigating the maze to commercial viability in North America.

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