Event
IP 101: Protecting your IP and trademarks in China seminar
- 01 Dec 2017
- 08:45AM
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- RMIT University, Melbourne, VIC, Australia
About the Event
The seminar will cover the practical steps businesses can take to choose appropriate brands and names, protect their domain registrations, trademarks, branding and patents in the China market.
Topics covered:
- the importance of IP in maximising trade opportunities in China
- choice of brand and company naming
- monitoring and enforcement of IP rights
- common mistakes made by new entrants to market
- establishing and registering a business in China
- IP registration and strategies including domain registration, trademarking and patents.